Working on a team to design for Feeding America, I was given the opportunity to explore service design. My team aimed to keep our stakeholders in mind the whole way, allowing us to design new ways for agencies to interact with a human-centered direction. Specifically focusing on the interaction between different agencies and perishable foods, my team conducted field research, information synthesis, and service prototyping.
Viewing a Slice of Feeding America
Feeding America is a very multifaceted organization. With countless agencies serving people with food insecurities in each region, we found through our design research that there was a disconnect between how each agency runs and communicates. Conducting interviews, observing, and serving at different agencies showed us that there was a need for agency managers to easily access information that can help them grow at an organizational level.
Bridge: A One-Stop Platform for Agency Success
Bridge is a platform that allows agencies, volunteers, and food suppliers to share and gain information in a single place. Promoting efficiency and knowledge transfer, Bridge can provide aid for both experienced agencies and new agencies. Creating connections between agencies, volunteers, and food suppliers can be instrumental in creating a strong network of collaborating agencies to better serve those who are food insecure.
One of the key features of our platform is the integration of a Bridge Advisor. The Bridge Advisor is a consultant that would work for a short-term commitment with agencies selected through an application process. The Bridge Advisor would be an experienced expert that could focus on a specific agency's need to help give the agency a boost in growth. Bridge Advisors seek to change agencies for long term, one agency at a time.
Cards to Connect, Just a Tear Away
The Bridge Book is a physical component that supports our online platform. The tear-away cards in the Bridge Book allows agency personnel to physically hand information cards to those seeking agency information. This information will allow patrons to connect with different agencies. Feedback has shown that a book like this would be helpful for patrons that visit multiple agencies every week.
Low on Resources? No Problem.
Another feature of Bridge is a page where organizations who are donating food can see what needs agencies in their area have. This feature will help facilitate a connection between local food suppliers and agencies, and can help agencies acquire enough food to serve their patrons more rapidly. These connections can potentially grow into consistent partnerships, allowing for a symbiotic relationship between organizations.